Radico: Global Leader in Organic & Herbal Hair Colour

Radico: Leading the Global Organic Hair Colour Revolution 

Since its inception in 1992, Radico has emerged as a global pioneer in the natural and organic
hair care industry, setting unmatched benchmarks for purity, safety, and scientific innovation.
Founded by Mr Sanjeev Bhatt, Radico’s journey reflects the rare combination of ancient
Ayurvedic wisdom and modern scientific research.

Mr Bhatt’s lifelong contribution to the field of natural and organic hair colour was internationally
acknowledged when he was honoured with the “Title of Honorary Professor” awarded by the
Academic Union, Oxford. For his lifelong research work on 100% herbs hair colours,
offering a safe and effective alternative to harsh chemical dyes.

A Legacy of Innovation and Purity

Radico’s core philosophy is built on absolute purity. Every product is formulated to be 100%
natural, completely free from harmful chemicals such as PPD, Ammonia, Hydrogen Peroxide,
and Resorcinol. This commitment makes Radico especially trusted among consumers with
sensitive skin and those seeking truly healthy hair care solutions.

Innovation continues to be at the heart of the brand. Radico is currently engaged in advanced
research, including the development of 100% natural dyes using melanin extracted from
human hair. The company is also refining proprietary techniques to create pure herbal
extracts in which all natural constituents remain alive and active, ensuring maximum efficacy
and authenticity.

By harmonising modern science with Ayurveda, Radico has firmly positioned itself at the
forefront of the global organic hair colour movement.

Sanjeev Bhatt: A Journey of Dreams, Integrity, and Global Success

“Miles to go and a lot to achieve”

Sanjeev Bhatt’s life is a powerful example of how dreams, perseverance, and honesty can
build a global business from nothing. After completing his MBA in 1985 from IMT Ghaziabad, he
built a successful corporate career. Yet, driven by an inner calling to be his own boss, he
resigned in August 1992 and started his export business using only his provident fund savings.

With no capital, contacts, or guidance, he faced repeated setbacks—failed export orders,
financial hardship, and near bankruptcy. His turning point came through relentless research and
ethical dealings with Japanese buyers. After 18 months and 16 rejected samples, his 17th
natural hair colour formulation succeeded, laying the foundation for Radico’s long-term
global success.

His integrity became his greatest asset. Trust earned through honesty transformed small orders
into lifelong partnerships. Later, in the USA, he reimagined traditional henna as Temporary
Henna Tattoos, turning an age-old product into a global fashion trend.

In 2010, Radico achieved a historic milestone by becoming the first company in the world to
receive ECO-CERT certification for a single-step organic hair colour—giving birth to Colour
Me Organic, now present in over 100 countries.

Sanjeev Bhatt firmly believes:

“Honesty may not make you a millionaire—but it can make you a multi-millionaire.”

Global Recognition and Awards

Over two decades, Radico has received numerous national and international accolades,
Including:

• Arch of Europe Award for Quality & Technology (Germany)
• Niryaat Shiromani Puraskar for Export Excellence (India)
• The Bizz Award (USA)
• Eco-Excellence Award™ (USA)
• Reader’s Digest Trusted Brand 2023 (India)
• Verified “Very Good” by OKO-TEST, Germany

These recognitions validate Radico’s commitment to quality, ethics, and consumer trust.

Community Impact and Sustainable Stewardship

Radico believes in inclusive growth. The company sponsors the education of one child from
every worker’s family, up to higher studies. Environmentally, Radico operates certified organic
farms, pays farmers above-market prices, promotes biodiversity, and ensures pesticide-free
cultivation—protecting both people and the planet.

Market Leadership and the Road Ahead

With the global organic hair colour market growing at an estimated 7–8% CAGR, Radico stands
as a market leader and trendsetter. Media features in Outlook and The Week (2024) further
reinforce its leadership position.

Conclusion

Radico is not just a hair colour brand—it is a movement towards health, sustainability, and
ethical business. Driven by visionary leadership, relentless research, and unwavering integrity,
Radico continues its journey with many more miles to go and much more to achieve.