How ‘kidulting’ helped make Build-a-Bear a Wall Street darling

Oct 11, 2025 - 11:18
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How ‘kidulting’ helped make Build-a-Bear a Wall Street darling
Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.

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