Importance of Quality Score in SEM
Quality Score is a critical metric in Search Engine Marketing (SEM) that measures the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score means Google sees your ads as useful and relevant to users. This leads to lower ad costs, higher ad rankings, and better overall campaign performance. By improving factors like ad relevance, expected click-through rate (CTR), and landing page experience, advertisers can maximize their return on investment (ROI) and achieve more efficient PPC results.
1. What does Quality Score in SEM primarily measure?
The layout forms a circular flow, showing how each factor contributes to improving the overall Quality Score in Google Ads.
Keyword, ad, and landing page relevance
Ad budget
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Harshita Dhakad
Now working as a Social Media Marketing Executive at [Shakuniya Solutions Pvt Ltd]
Excited to create content that connects, campaigns that convert, and communities that grow. 💻💡 #SocialMediaLife #MarketingJourney”
