Mepass: India's Leading Online Event Booking & Ticketing Platform
Mepass is India's leading online event booking & ticketing platform offering verified ROI, sponsorship marketplace & real-time analytics across 58 cities.
India's live event industry, despite being one of its fastest-growing marketing channels, has been operating completely blind. Brands sponsor concerts, festivals, and activations worth crores. Then they wait for a post-event PDF with some photos and a footfall number that nobody can verify. In digital marketing, that would be unthinkable. In live events, it has long been the norm.
In 2019, Neerav Jayswal saw this as India's biggest unaddressed infrastructure gap in marketing and decided to build the solution himself. That solution is Mepass. Today, it is India's only full-stack ticketing and experiential marketing platform that combines event ticket booking, sponsorship infrastructure, and verified ROI reporting under one roof.
The Leadership Team
Neerav did not build Mepass alone. He assembled a leadership team where every person owns a critical piece of the ecosystem. Kashyap Padiya serves as CTO, building the technology infrastructure that makes every operational promise credible. Yatharth Thakkar, as Tech Lead, drives product development and technical execution across all platform layers. Ratnesh Solanki, as COO, handles on-ground operations and delivery across 58 cities. Jeet Shah, as Managing Director, leads strategic direction and business growth. And Aayushi Bajpai, heading the Founders Office, ensures the brand’s external narrative matches internal execution at every step. Everyone in this team is accountable to outcomes, not activity.
Two Platforms, One Ecosystem
Mepass operates through two interconnected platforms. The first is a consumer-facing online event booking website and app offering event ticket booking and discovery across 12+ categories in 58 cities. Every ticket sold does more than confirm a seat. It builds a verified user profile, creating a proprietary data moat that grows with every event.
The second platform, Me-Organise, is a B2B brand commerce tool offering end-to-end event tech for organizers, a sponsorship marketplace for brands, and real-time ROI verification and analytics. It runs on a Pay-Per-Footfall model: brands pay only for verified attendees, not estimates or claims. No competitor in India owns both the sponsorship and verification stack. Mepass is the only platform turning event sponsorships from a bet into a measurable investment.
Brands Were Spending Crores on Events and Just Hoping It Worked
The motivating force behind Mepass is the sheer scale of an industry problem that everyone accepts as normal, but no one has yet fully solved. India’s organized live events market exceeds $1.5 billion (approximately ₹12,500 Crore) annually. Yet 70% of event organizers struggle to demonstrate ROI to their sponsors. 73% of sponsorships fail to deliver the benefits they promised. Only 52% of senior marketing leaders can prove marketing’s value to their own CFOs. Together, these failures represent a ₹6,000 Crore annual loss to the industry. That problem, hiding in plain sight, is what keeps the Mepass team going every single day.
Mepass is building the neutral, verifiable measurement layer that offline experiences have never had. Automated deliverable tracking, demographic insights from verified entry data, and post-event ROI reports give brands proof that promises were actually kept. This is the applied to the offline world. And with 78% of Gen Z preferring in-person experiences over digital ads and live events running at 110% of pre-pandemic levels, the window to build this infrastructure is open right now. Mepass is building it before it closes.
The Milestones That Built Something the Industry Had Never Seen Before
The Mepass journey in milestones:
• 2019: Founded and launched with 8 events.
• 2020 to 2022: Deep R&D and foundational platform development.
• 2023: 3,000+ events powered; revenue model launched in October.
• 2024: Sponsor Panel MVP launched and validated at Navratri.
• 2025: 3+ MG Fund events in pipeline; 15 to 30% margins on exclusive IP events.
• 2026: IP Event India Tour executed with Rs. 5 Crore+ P&L; 5,000+ events powered across 58 cities.
Platform metrics today:
• 10M+ tickets scanned and verified
• 12M+ entries scanned across all events
• 2M+ verified user profiles built
• 1,500+ organizers onboarded across 58 cities
• Rs. 5 Crore+ in ticket sales generated
• 58 cities operational, including Metro, Tier 2, and Tier 3 markets
• Scaled to 58 cities with less than Rs. 5 Lakhs in advertising spend
• Exclusive access to India's 18 to 35 demographic, approximately 430 million people
The Window Is Open. Mepass Is Already Walking Through It
Mepass’s expansion path is phased and clear. Today, with Events and Sponsorships, the addressable market stands at ₹7,000 Crore. Expanding into Brand Activations within 12 to 18 months grows that to ₹10,000 Crore. Becoming the Full Experiential OS for India in 24+ months places the number at ₹18,000 Crore, tracking toward ₹35,000 Crore by 2035. The company is currently raising ₹5 Crore at a ₹30 Crore pre-money valuation, with funds going toward IP event production, experiential tech, team building, and operational expansion.
The long-term vision is singular: Mepass should become the operating system for events and brand activations in India, where ticketing brings users, sponsorship brings brands, and verification builds the trust that makes the entire ecosystem repeat at scale. As Neerav puts it: “Don’t build a product, build infrastructure. Products get replaced; infrastructure gets depended upon. In every fast-growing industry, there is a brief window when the category-defining infrastructure layer can be laid down. Payments had that window in 2015; experiential marketing has it now.”
India’s live event industry has been running on faith for too long. The infrastructure to change that is being built right now, city by city, event by event, verification by verification. Neerav Jayswal started with 8 events and a conviction. Seven years later, 5,000+ events, 1,500+ organizers, and 2 million verified users are proof that the conviction was right.
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RamThe Navratri validation of the Sponsor Panel MVP is a smart choice — one of India's highest-footfall annual events with massive brand appetite. If it works there, it works anywhere. That's a real proof point, not a curated demo. -
Vijay KumarBringing Google Analytics-level accountability to live events is the right framing. Offline marketing has operated on vibes for far too long. Real-time ROI verification changes the entire negotiation dynamic between brands and organizers.
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AnkitThe stat that only 52% of senior marketing leaders can prove marketing's value to their CFOs is damning — and completely accurate from my experience. Mepass is offering the missing layer that bridges the CMO-CFO conversation for offline spends.
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Sumit ChavariyaThe Pay-Per-Footfall model is what makes this defensible. It flips the incentive — Mepass only wins when brands actually win. That alignment is rare and powerful.
