Lakmé Quiz: Test Your Beauty Brand Knowledge

Lakmé holds a special place in Indian beauty history as one of the country's earliest homegrown cosmetics brands. It was introduced during a period when India was working towards economic self-reliance, with a focus on reducing dependence on imported goods. Its launch marked a turning point in how Indian women approached beauty and personal care.

Lakmé has changed hands over the decades, moving from its founding ownership to a major fast-moving consumer goods conglomerate that operates across beauty, food, and home care. The acquiring company recognised Lakmé's strong brand equity and national reach, making it a cornerstone of its personal care portfolio across India.

Lakmé has long bridged beauty and fashion by backing one of India's most prestigious style platforms. Held twice a year, this event brings together celebrated designers, emerging talent, and beauty experts under one roof. It has grown into a significant calendar moment for India's fashion industry, shaping seasonal trends in clothing and makeup.

Lakmé identified a clear gap in the market for beauty products built around a demanding daily schedule. The range was created keeping in mind women who need their makeup to stay intact through long hours, meetings, and commutes. It focuses on durability, ease of use, and a polished finish without constant touch-ups.

Lakmé's Absolute line represents the brand's premium end, featuring targeted formulations for specific skin concerns. The Midnight Elixir is part of a range designed to work while you rest, using active ingredients that support the skin's natural overnight renewal process. It sits within a category focused on intensive skin recovery and nourishment.