Zerodha Quiz: How Well Do You Know This Broker?

Zerodha is one of India's largest stock brokerage firms. It was founded in August 2010 and has grown rapidly without any external funding or advertising. The company operates across multiple Indian cities but chose a specific southern tech hub as its permanent base of operations and continues to run all business functions from there.

Zerodha was co-founded by two brothers who shared a passion for the stock market from a young age. The elder of the two handles all business leadership responsibilities. Before starting the company, he worked night shifts at a call centre while trading stocks during the day, eventually quitting to build what became India's largest discount broker.

Zerodha follows a flat-fee brokerage model, which was a major shift from the percentage-based fees that traditional brokers charged. This fixed charge applies uniformly to intraday trades, F&O, currency, and commodity segments. The model has been key to making frequent trading more affordable for retail investors across India.

Zerodha offers several distinct platforms, each built for a specific purpose. One of these focuses solely on direct mutual fund investments, allowing users to invest without paying any distributor commission. This keeps more money working for the investor over time. It is separate from Kite, which handles stock and derivatives trading.

Beyond brokerage, Zerodha has built a broader financial ecosystem by funding and supporting early-stage fintech companies. Its investment and incubation initiative has backed well-known tools such as Smallcase, Sensibull, Streak, and Ditto. These products are often available to Zerodha users directly through the platform at no extra cost.