Upstox Quiz: Test Your Trading Platform IQ

Upstox did not launch with the name it carries today. The company started under a different name in 2009, originally functioning as a proprietary trading firm before opening its platform to retail investors in 2012. The original name was formed using the initials of the co-founders, giving it a personal and founder-led identity from the start.

Upstox is one of India's leading discount brokerage platforms, offering trading in stocks, derivatives, mutual funds, and more. While many fintech companies in India have set up base in Bengaluru, Upstox chose a different city as its operational and corporate headquarters, which is also home to India's main financial markets and stock exchanges.

Upstox attracted early attention not just for its low-cost model but also for the quality of its backers. Among its early investors was a highly regarded Indian business leader known for his integrity. This backing gave the platform strong credibility at a time when discount broking was still building trust among retail investors.

Upstox secured $25 million in its second institutional funding round from a globally recognised investment firm that has backed several major technology companies. This investment came in 2019 and was a key milestone for Upstox, helping it expand its technology infrastructure and grow its user base across both metro and non-metro cities in India.

In 2021, Upstox launched a campaign encouraging first-time investors to take that initial step towards building wealth. The tagline was designed to be simple, action-oriented, and relatable to everyday Indians who had been hesitant about entering the stock market. It served as a direct call to action rooted in confidence.