A legacy of purity in menthol oil, creating global excellence

There are only a handful of businesses and brands that have stood tall and distinct even amidst massive saturation and competition in their sectors. These brands thrive on their purposeful vision and dedication to bring about a wave of positive change, inspiring up-and-coming companies to do the same and emerging as strong leaders the world needs to know more about. Neeru is one such mint and its derivatives-focused company that is well on its way to creating a legacy of purity, trust, and global excellence, under the able leadership of its director, Mr Amit Kapoor. The company has thus far drawn attention to the benefits of menthol oil and aroma chemicals, becoming a top menthol manufacturer in India.

A Unique Legacy Of Excellence

Neeru stands tall with a legacy spanning nearly five decades as a trusted menthol manufacturer in India. It has grown from a flavour and fragrance (F&F)-focused company that put the global spotlight on the benefits of menthol oil, mint and its derivatives, cosmetic ingredients and aroma chemicals, to a globally respected manufacturer of essential oils, and natural ingredients. At its very core lies people-first leadership, innovation, and values that have the power to go beyond market cycles.

Neeru, an award-winning company (Gold & Trishul Award by CHEMEXCIL), is today considered to be the world’s leading manufacturer and exporter of –

• Dihydromyrcenol (DHMOH)

• Natural Menthol Large Crystals IP/BP/USP

• Dementholised Peppermint Oil (Tri-Rectified)

• Other Phytochemicals like Aroma Chemicals, Organic Certified Products, Natural Mentha Oil and Products, Essential Oils, Fine Division, Pre Registered Substances, Menthol Crystal, Dihydromyrcenol, Para Cymene, Spearmint Oil, Davana Oil, Dementholised Oil Crude, Menthol Powder, Organic Menthol Crystal, Organic Basil Oil, DHM Tops, and Anethole, etc.

It has a state-of-the-art manufacturing facility spanning 28,460 square metres, capable of high-quality, high-volume production, located in Rampur, Uttar Pradesh, India, close to menthol cultivation regions.

All about the Leadership

With over 48 years in the industry, Neeru has become a trusted global name in menthol, essential oils, cosmetic ingredients, aroma chemicals, and natural ingredients. One cannot go without mentioning the key force behind the company, its director, Mr Amit Kapoor, whose leadership, expertise, and long-term commitment have played a crucial role in shaping the company’s direction. Other directors of the company include Mr Vishnu Kapoor, Ms Preeti Kapoor, Ms Shobha Kapoor, and Mr Amrit Kapoor. Over the years, it has also expanded its team of expert leaders to 100+ skilled professionals, including researchers, engineers, technicians, consultants, and more.

Under the guidance of the director, Neeru transitioned from a menthol-centric business into a diversified, innovation-led organization serving the fragrance, flavour, cosmetic, pharmaceutical, wellness, and FMCG industries worldwide. His deep understanding of the business has emphasized quality-first processes, and his focus on long-standing partnerships has strengthened Neeru’s credibility nationally and in global markets. The powerful management team have contributed meaningfully to enhancing India’s position in the global essential oils and aroma chemicals industry.

One-Of-a-Kind Products And Competitive Strength

A few factors that have helped Neeru stand apart are the breadth and depth of its integrated product portfolio. Only a handful of companies have been able to globally offer such a comprehensive range of natural, organic, and speciality aroma ingredients under one roof.

Key product categories:

• Mint and its derivatives (IP/F&F/BP/EP/USP/JP grades)

• Aroma chemicals such as Dihydromyrcenol, Terpineol, Isolongifolanone, and Camphor

• Cosmetic and pharmaceutical actives including Neeru HMS (Homosalate), Neeru OS (Octyl Salicylate), and Neerox (Piroctone Olamine)

• Essential oils across floral, herbal, spice, citrus, and resin categories

• Cold-pressed carrier oils

• Spice oils

• Botanical and herbal extracts

• Organically certified products

Neeru’s competitive edge lies in:

• Customization capabilities

• Reliability at scale

• Consistent, global-grade quality

• Strong regulatory compliance

For customers, this has translated into a dependable, and trusted sourcing partner backed by decades of technical expertise and robust quality systems.

Innovation, Vision, Mission and Strength

The experienced team at Neeru believes in building relevance that lasts. The company continuously invests in advanced distillation, extraction, refining, and quality-control technologies to enhance purity, stability, and performance.

Innovation Priorities

• Expansion of organic and sustainable offerings

• Continuous product diversification

• Adoption of advanced processing methods

• Alignment with international regulatory standards

By staying closer to evolving global trends in fragrances, cosmetics, pharmaceuticals, and wellness, Neeru ensures to remain ahead in a highly competitive ingredients market.

Mission of Neeru

The team is determined to consistently supply quality products to the market by following safe and healthy practices. They are resolute in remaining a leader in the national market and in continually proving that India is a promising market for aroma chemicals.

Vision of Neeru

The efficient and expert members of Neeru aim to emerge as a leading global manufacturer of aroma chemicals. They have been working relentlessly to grow into a leadership position, based on their product range, consistent quality, and exemplary service that meet varied customer demands. They are also confident in their ability to custom-design, develop, and manufacture aroma-chemical molecules.

Neeru’s Strength

• Over 42+ years of experience in the industry with a dedicated raw material supply chain.

• Recognition by the Indian government as an export house with sizeable exports every year.

• Modern-day R&D labs that ensure constant research and analysis.

• Capability in supplying quality products and adhering to meet on-time customer deadlines.

The motto at Neeru is to continue making quality products, ensuring on-time delivery, providing full customer support, adhering to the latest safety standards and procedures, maintaining price competitiveness, and remaining committed to esteemed clients.

Noteworthy Milestones

• In all these years, a few key milestones in Neeru’s journey include:

• Nearly five decades of business excellence.

• Expansion into global export markets.

• Establishment of a modern manufacturing facility in Rampur, Uttar Pradesh.

• Development of a diversified, high-value product portfolio.

• Introduction of organic certified products.

• Strong reputation as a trusted supplier of menthol and essential oils.

• Entry into cosmetic and pharmaceutical speciality ingredients.

Neeru now envisions strengthening its position as a global leader in natural and aroma ingredients. The company plans to expand its speciality and organic product portfolio, enter new international markets, and invest further in sustainable, advanced processing technologies. It also aims to deliver long-term value by leveraging its infrastructure, expertise, and legacy, while staying committed to quality and sustainability.

Director Mr Amit Kapoor advises young entrepreneurs in the natural ingredients and aroma sector to prioritize deep technical knowledge, ethical sourcing, and uncompromising quality standards. He also suggests building long-term trust with customers and suppliers. Lastly, he emphasizes how sustainable growth, regulatory compliance, and patience are essential for creating a resilient and respected brand in this industry.

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Conclusion

Neeru’s journey stands as an indication of long-term vision, ethical leadership, and uncompromising quality. The company has grown beyond being a business and continues to evolve while staying true to its core values. Neeru remains committed to purity, innovation and creating lasting value for global markets.